Harte International | GOLF CARD
1964
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GOLF CARD

GOLF CARD

Positive participation is the key ingredient to bringing a brand and its true spirit to life.

Whether you’re launching a brand, a business or a product, the basic principles are the same. You will only get one chance to create a powerful affinity with your target audience.

Entrepreneur Phil Harte, developed a very unique joint venture between MasterCard and the Commonwealth Bank. The card offered all the benefits, convenience, security and worldwide acceptance of a premium Gold Credit card, with a minimum credit limit of $15, 000. Premium Golf Course, luxurious accommodation, Travel, Car rental, Dining and Entertainment and Online Galleria were all discounted benefits when using the card.

Achieving cut-through brand activations in today’s media-cluttered world requires tactical event production expertise. Harte International’s design and management capabilities ensure the complex strategic requirements for live brand experiences are delivered from both messaging and data viewpoints.

We provide end-to-end campaign solutions for our clients, in addition to working collaboratively with existing client/agency relationships. Our aim is to ensure that the brands we work with are brought to life through engaging activities that capture the hearts and minds of those that matter, and in turn, deliver tangible results.

See our brand activation case studies:

  • Installation design and production
  • Point of sale design and production
  • Signage design and manufacture
  • Merchandise management
  • Secure warehouse storage
  • Inventory control
  • Freight and logistics
  • Risk management
  • Venue liaison
  • Repairs and maintenance
  • Onsite preparation and installation
  • End to End project management
Category

Product Launch